Having a blog is a great way to reach out to the people in your niche. A well written informative blog will add credibility to your website as well as encouraging all that traffic to take a look at what you have on offer, because if your free information is this good then your paid content is bound to be worth a look.
A blog not only enhances your reputation as an expert but also gives you a platform in which to engage with like-minded people as well as your present and future customers.
You will be sure to be delighted to hear that you can set up a blog for free, you can update it at your leisure and you can target it to the people looking for your products and services.
So how can a blog help you become well known in your niche as a thought leader and expert?
People share great content and it does not matter if it is your first piece of content or thousandth if you take the time to make it juicy engaging and written by an actual human instead of an automated robot (this actually does happen and the results are cringe worthy at best). When you pick a publishing schedule that is right for you and you start regularly producing great content people will start to see your blog as a well of information, they will share this information with their friends who then share it with their friends and boom you're viral. The key to blogging success is to see it as a constantly updated stream of information from you directly to the consumer.
The one thing missing from online marketing is the face to face interaction and engaging in dialogue with customers. A blog can bridge that missing link when you add videos of yourself such as tutorials in your niche, an introduction to your company or a video sales page for example. You can respond to your readers and customers via the comment box at the bottom of the article.
Because of the high amount of interaction on your blog and the customer generated content your blog will become a living breathing thing and fills that personal touch communication gap quite nicely.
A blog also showcases your site as being alive and lively, People are less inclined to trust a site that has not been updated for a long time and has the same old tired content it had years ago complete with not comments or social interaction they will not even be sure if you are still in business anymore and that is going to make sure they will never buy from you. Seeing a regularly updated blog gives the customer confidence you will be around to answer any questions they may have.
In addition to the benefits of blogging I have mentioned your blog also allows you to communicate when you will be away from your business this is invaluable if you do not want to lose your followers when you suddenly disappear for a couple of weeks.
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